One of the first things that a good sales program will tell you is to sniff out the competition and see what they are doing. If they are successful, emulate.

Sounds like to me he believes you to be succesful and worth checking out. I would have a "canned" answer to give because I believe this will happen to you more than once. Why not try something like, "Oh gosh, you really don't expect me to give away Mamma's 100 year old secrets for making soap, do you?" And laugh...if he is stupid enough to say "yes, I do," THEN say, "Well gee, I sure hope it doesn't hurt you to WANT."

People who do this kind of thing are trying to get an edge. Don't hand it over to him. Just smile ...

JJ