Thanks Dotsie for the positive words about my site! I love craft fairs because I have a very loyal clientele, people who have been buying from me for years. It's also instant feedback about whether a new product sells. My work does very well in certain neighborhoods, and not at all in others. You don't know until you go out and try. The advantage to galleries and shops is that you can do it from home, but the disadvantage is that you have to knock on a whole lot of doors, often unsuccessfully. I'm not fond of doing that, so I don't aggressively seek out new stores. Your friend has to be prepared for rejection as well as success. I've had so much trouble with iVillage, I don't know that I'd recommend them as a website.