Let's see, Smile wanted me to talk more about branding. Branding is different from "selling" books. Each author considers--more or less--what she wants to be remembered for and that will influence how she designs her promotion campaign. I can almost bet that, if given some though, the answer to that question will NOT be that you want to be remembered for one book. That is one step in your writing career. Consider Coke. They have lots of mottoes. The Real Thing. Coke is It! And even songs. But they all hang together and don't exclude any of their product lines. That's what you want to do. Thus your media kit can certainly help announce a specific book but it should also help editors and producers with stories and angles that will help promote you or the theme that is important to your work. If you think like this to begin with, you won't waste your time designing a site, a kit, etc. that won't meet your "needs" later.

That is sort of the short of it!! There's lots more.