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#31581 - 06/04/06 10:26 PM We'll be in New Mexico Magazine in July!
Di Offline
Member

Registered: 11/15/05
Posts: 2798
Loc: NM, transplant from NJ
Our soap products, that is!

They told me the July issue of New Mexico Magazine will feature (in their Unique Boutique section) three of the products. We had to send them samples (which I gave to them as freebies!) and the photography editor was so impressed he wanted to feature them!

We don't know what to expect as far as sales, but we are excited nonetheless. So...

If you are near/around NM Magazine, check out the July issue. The Unique Boutique section is usually around page 14 or 16 or so.

Woo Hooo..we are excited!!

[ June 04, 2006, 07:27 PM: Message edited by: Di ]

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#31582 - 06/04/06 11:07 PM Re: We'll be in New Mexico Magazine in July!
Dancing Dolphin Offline
Member

Registered: 03/06/06
Posts: 2529
Loc: Southern California
That's very exciting. Try to capitalize on that free media while it's fresh in everyone's mind!

I had some free media on my June is Hot book, and while it made more folks aware and I still get questions and interest from it, I can only tally about 4 sales directly from the article.

Maybe if you keep lots of copies, and then try to get your soap into some boutiques or local shops, with a small framed page from the magazine article? Just some thoughts - not sure what your goals are.

Kathy

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#31583 - 06/05/06 01:08 AM Re: We'll be in New Mexico Magazine in July!
Di Offline
Member

Registered: 11/15/05
Posts: 2798
Loc: NM, transplant from NJ
Thanks for your tips, Kathy. Yes, they'll be sending us several copies. And we do plan to use that FREEBIE advertising wisely!

I'm framing it for all my wholesale accounts!

The sad thing is: I'd phoned several people who'd had previous spotlights in the same magazine, and they were not impressed with the response they received. BUT, we are hoping that we are so unique that it will make a dent somehow!!

Two weeks to go...we'll see!

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#31584 - 06/05/06 12:20 PM Re: We'll be in New Mexico Magazine in July!
Dotsie Offline
Founder

Registered: 07/09/08
Posts: 23647
Loc: Maryland
Di, often times one article like that alert others to your produnt and you continue to get more media attention.

People will visit your site if they are interested so be sure it's in great shape.

I just visited your site again and it looks great but I had a hard time finding how to contact you. After searching, I found the email betton on the top left. Is there a way for you to highlight that so people know it's a link?

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#31585 - 06/05/06 02:04 PM Re: We'll be in New Mexico Magazine in July!
Di Offline
Member

Registered: 11/15/05
Posts: 2798
Loc: NM, transplant from NJ
Thanks, Dotsie. DH is fixing that as we speak.

And you are right about people referring back to a site. Some time a go, I did a mass-marketing email and one business did bookmark us and did want to order wholesale. So, we just don't know who we reach!

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