Headings look good. Maybe add sections:
"Friends".


How will the content on your blog be fundamentally different from your website? I assume unlike the FORUMS, it would be yourself, the publisher coordinating the content of potentially useful tidbits.

Or will your blog replace an existing website? I do know some organizations have used this approach also.

You must be a busy person already with your biz!
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http://cyclewriteblog.wordpress.com/ (How cycling leads to other types of adventures, thoughts)
http://velourbansism.wordpress.com