I'm glad you said it Ladyjane, about the serenity name. It reminded me of "Depends" or something like it. I also felt the other name was ho-hum...but Home Care Assistance, like Hannelore suggested is not bad. HCA,Inc.??? Remember, you'll be answering the phone and saying it like a bazillion times. Does it flow off your tongue? Practice answering the phone and see. Will it fit nicely on a logo? Coffe mug promo down the road? T-shirts, or even dress attire that you and other employees might wear? Just some more thoughts...
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Queen JJ
www.queenjawjaw.com
All Things Royal - 2010 and Beyond
Humorist for the NABBW