Dotise, you use metatags for that. I also think (though I don't do it) that you can use some of those services like Delicious, etc. But it still has a drawback when compared to blogs. It isn't as interactive. And it's all about connecting, isn't it. I mean, look at this great forum. Guestbooks just don't cut it next to blog comments. (-:
Best,
Carolyn
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Author award-winning THE FRUGAL BOOK PROMOTER and THE FRUGAL EDITOR. "After reading , THE FRUGAL BOOK PROMOTER you may know more about book publicity than your publisher." ~ Tim Bete, director, Erma Bombeck Writers' Workshop