Are we the right group?

Yes, there are the marketers that aim directly at the boomers with the perception that our age group have sizable disposable incomes..to spend?

I actually think the trend is slowly reversing itself..income-wise. There's enough of us here trying to save money and live within our means.

We'll be lucky enough to have the senior discounts when some of us reach retirement age and beyond.

Some of the magazines here concentrate so much on bath aids..mobility and meals delivered for the freezer using smaller portions that it is evident that they are aimed at Boomers and beyond..yet the glossy magazines full of celebrities unknown to me all looking similar dont attract me either.I am ceasing my subscription to one (Good Housekeeping) I have had for a long time due to how it feels I have de ja vue due to its style...
I have always enjoyed magazines and must seek some new titles..

I think overall alot of magazines, regardless of their target age market, must have some upbeat stories and images/photos of people in the target age group. To motivate people to continue reading, buying the magazine.

What the mass media/magazines must now realize is that aging beyond 60-65, isn't just being interested in health care aids. What would be much more dynamic, would be continuous dialogue across current issues across all age groups in respectful, more intellectual forum/arena.

I was shown during study how the advertisers were fully aware about we Boomers...how gyms..exersize clothing retirement downsizing homes then Grandchildren interest were targeted.
I have gone the way of buying a small Scottish magazine which writes historical and factual geographical articles with book reviews and always a lovely poem worthy of saving..its less annoying than soap opera news or the sameness from my present subscription.i do choose documentaries and one favourite "Coast" where the shore is explored by interesting methods and I learn new facts about UK and Europe.
Wont let myself be anoyed by observing magazine bias...so still looking for a new publisher.
Maybe a niche market for those of us who feel the same..