The first tip I give all authors is to buy Carolyn Howard-Johnson's book The Frugal Book Promoter and read it. You can purchase the ebook version or find out how to get a paperback copy here: http://www.starpublish.com/carolyn_howard-johnson.htm

It's like the spaghetti sauce commercial, if you want it, it's in there. It tells you what you need to know to have a successful marketing campaign.

Another friend and VERY successful author is Trish Terrell (p.m. terrell) who has a book coming out in Sept. Take the Mystery out of Promoting your Book on promotions AND how to have successful book signings, etc....Another one that should become your bible. It should be available for pre-ordering soon. You can read all about P.M. Terrell at this site: http://www.pmterrell.com/ (scroll down a bit to read about the upcoming book).

These people have paved the way for you. Don't reinvent the wheel...read what they have to say, then go out and do it! Trust me...it works!