I read somewhere that if your book has all good reviews that some people think only your friends and family are buying it. I have ordered many many books from Amazon, being an avid reader, and I have read many reviews, even the best of the best have a few bad reviews, so that leads me to believe that you can't please everyone. It's hard not to take it to heart, believe me I know. Dotsie has a great idea, the next positive review will go on top of the bad ones so if you surround it by positive ones, it will balance it out.