Vicki ... for what it's worth -- one of my writers' groups recommended a book called Guerrilla Marketing for Writers. I've just ordered it from Amazon.com and was able to get a second book for a reduced cost (can't wait for them to arrive). My publisher is a small publisher and so I'm working on a marketing plan for when the book is released later this year. One of the things I've read in writers' magazines and advice given in on-line writers' groups is that authors need to really take a proactive role in marketing. You might want to check out other marketing books for some fresh approaches. One piece of advice is to tie your book with the news. While I don't know how many 40-year old women go missing, right now the hot story is the high school senior who's been missing for a week now. Maybe you could research google about missing women and see what kind of info or stats you come up with and then use that in some promotional material.

Blessings, Francine