I'm enjoying this thread. There's so much helpful information.

I thought I'd share that I've tried different types of PR for my web site (now I know this is different than books) and I've decided online publications with links to your site are the best way to go. People are on the computer and can just click through. They don't have to try to remember your site, book title, author, whatever.

I think it's worth doing for book sales too because people can click through to your site, or Amazon and check it out immediately.

I'll also share that the radio I've done hasn't proven to be that successful. It was fun to do a live show and see a few people come directly to the site, but that was unusual. Also, some of the radio I've done is taped and broadcasted at other times. They can't always tell you when it will be aired.

The good part about radio is doing it in your own home. That's the best.