I'm here in Canada so really any organization has to address Canadian benefits.

There is a magazine "Zoomer" targeted to a snappier lifestyle (maybe expensive) for boomers.

In reality, I think people over 55+ like some financial discounts, but would be more interested in snappier articles with some academic exploration on history, travel, health, etc. Like any demographic there are some major disparities in income, values (feminism is a good one with a wide divergence of that definition and expression how each boomer woman has lived it).
_________________________
http://cyclewriteblog.wordpress.com/ (How cycling leads to other types of adventures, thoughts)
http://velourbansism.wordpress.com