I sell real-estate in Germany, and am in the process of changing my presentation on the web. I want a new refreshing look, and not the kind of homepage that is dry and cold like a bank or finance site.

What kind of real-estate site would you delve more into?

1.) Personal and caring: Like a good friend taking care of your needs and wishes.
Or
Short, straight to the point…professional

2.) Photography is very important. The more pictures the better, and of course the floor plan for each object is a must.
or
Short descriptions…not so much blah blah…price is the major thing

3.) Leisure music in the background, with a lovely slide show of the area and their highlights….just to get in the mood.
or
No music. Get straight to the point and don’t waste my time.

4.) Interested in the realtors background and how long they are in business
Or
The less irrelevant info the better.

5.) Value good links
Or
never look at links.

6.) Colour scheme lifts my mood.
Like
Blue and white, fresh and clean
Warm colours, orange, yellow and red
Black and white, classy and cool, with a dab of red

7.) What would you particularly look out for in a real-estate site to keep you from clicking off in a flash.

I know there are so many websites to just down load and rework…but I want an original one, nothing over the counter; so I appreciate any feedback.

Thank you so much.
Hannelore