My understanding is that by understanding who your target audience is and what they put into the search engines is key. There are a few tools to do this. You might look at www.hittail.com (I think it's free) to see how people get to your site. Then, make sure you use the words that people use to search in the content on your page. Having lots of links helps, too, some people say.

Of course, there are those who say this and those who say that and often they don't agree. :-)) But if someone says that they can guarantee that you get to the first page in a few weeks, don't believe them!
_________________________
Casey Dawes
Wise Woman Shining
Supporting women business owners to step into their power as business leaders.