I think it's disgusting. I don't like that they aren't going to label it either. I may become anorexic because I'll be afraid to eat. I'm a steak eater and I don't want fake steak! How dare they sneak it in on us?? !! It will cost less for them to make and more for us to buy and we won't even know if we are eating the cheap fake steak and paying for the real deal. What next? Will they clone pigeons and seagulls? One will fly over the marina and I won't know if it's a real gull or a cloned one. Gross!!